FRACTIONAL CMO AS A WORKING EXECUTIVE LEADER

About

What is a fractional CMO?

A Fractional CMO is a marketing leader designed to help develop strategy and lead implementation to enhance brand communications, drive customer acquisition and sales growth and create more efficient marketing operations.

Hiring a Fractional CMO allows you to tap into executive experience without the cost of a full-time employee.
The Value of marketing

Companies with a CMO perform 15% better, on average, than companies without one.
- Harvard Business Review
Marketing is complex, you shouldn’t leave it to an inexperienced team to lead your growth efforts. Our Fractional CMOs are here to help you create a clear strategy, develop your internal and external resources and gain efficiencies in your marketing operations.
Marketing Leader’s impact

Elevate your existing team.
As Marketing Leaders, we immerse ourselves in your existing marketing framework and support your marketing initiatives and overall strategy.
YOUR EXECUTIVES
+
A Fractional CMO
From Sparxoo X
=
Your Complete
Leadership Team
Why Hire a Fractional CMO

Looking for a clear strategy for growth?
As part of your executive team, we take ownership and accountability over marketing performance.
Strategy

Setting a clear strategy is crucial to the success of any organization. By doing so, it allows for organizational alignment and provides direction for all future initiatives.
  • Organization, Discovery, & Onboarding
  • Goal Setting & Alignment
  • Market Planning
TEAM INFRASTRUCTURE

It’s important to ensure you have the right people in place and focused on the right things to yield the best results. Equally important is that they are provided with the right toolkit, from marketing technology to clear processes and procedures.
  • Team Build-Out, Roles & Talent Development
  • Marketing Tech Stack, Data & Analytics
  • Processes, Standards & Scalability
GO-TO-MARKET

With foundational work in place, a strong action plan connects your brand promises, values and products to customers.
  • Foundational Brand / Campaign Setup
  • Campaign Production & Execution
  • Sourcing & Briefing Experts
MARKETING MANAGEMENT

Ongoing marketing management helps to ensure consistent performance across internal teams and external resources, while reporting on KPIs allows for measuring results and ROI.
  • Ongoing Production & Vendor Management
  • Optimization & Reporting
  • Active Engagement with Executive Team
LET'S TAKE IT TO THE X LEVEL.
We are brand leaders who seek to elevate marketing strategy and support your organizations growth goals.
Another way to Engage us.
Sparxoo X offers flexible marketing leaders that can fit into your existing team structure to support your marketing efforts.